Australian grocery-to-goal nutrition

Scan your shop.
Track your macros.
Plan the week.

FitMunch links the whole food loop: receipt scans, food logging, macro targets, price-aware shopping lists, meal plans and an AI coach that knows your week.

✓ Card on file · cancel anytime ✓ Receipt-first ✓ AI coach built in
A week of healthy meal-prep containers — chicken, broccoli, avocado, berries
💪
987g protein
This week's shop
🏆
A+ score
Receipt scanned
🤖
Week planned
By your AI coach
Home warriors & gym-goers
Receipts, macros, prices, recipes, plans
Personal trainers
Manage clients, assign plans, track compliance
The linkage

Snap your receipt. Know exactly what you're eating this week.

No more disconnected apps. Take a photo of your Woolies, Coles, Aldi or IGA receipt and FitMunch turns the shop into macro context, meal ideas, budget gaps and the next practical plan.

1Receipt intake gives the week a real starting point
2Macros and calories show whether the shop matches the goal
3Price-aware planning tightens the next supermarket run
4Recipes and meal plans turn the food into action
🎵
The wedge is the receipt. The product is the full nutrition operating loop.
Useful for solo lifters, busy households, and PT-led clients.
Receipt Scanner
WOOLWORTHS
22 Feb 2026 · $143.60 · 24 items
📸  Tap to scan your receipt
🍗 Chicken Breast 1kg
220g protein
1,100 cal
🥚 Free Range Eggs ×12
72g protein
936 cal
🥛 Protein Milk 2L
100g protein
560 cal
🌾 Rolled Oats 1kg
130g protein
3,800 cal
🥦 Broccoli 500g
14g protein
170 cal
Weekly haul total
987g
Protein
14.2K
Calories
A+
Score
📲  Share to TikTok & Instagram
One connected loop

Macros, shopping, recipes
and plans in one place.

FitMunch is built around the thing people already do every week: buy food. From there it connects logging, price-aware planning, recipes, meal prep and coach visibility.

Fresh Australian groceries — broccoli, spinach, eggs, salmon, yoghurt and oats Scanning a supermarket receipt with the FitMunch app
01
Receipt Scanner
Snap a supermarket receipt and turn the weekly shop into structured food data: items, rough spend, macro context and pantry direction.
Free tier
02
Macro and Food Logging
Track meals, protein, carbs, fat and calories against a target. Barcode-style logging sits beside receipt intake for day-to-day food capture.
Free tier
03
Price-Aware Shopping Lists
Use budget and protein targets to generate practical Australian shopping lists with estimated item costs and aisle-style grouping.
Free tier
04
Recipe Advice
Turn what you already bought into meals that fit your goal instead of starting from a fantasy recipe list.
Premium
05
Meal Plans and Prep
Generate a plan from calories, protein, budget and dietary needs, then turn it straight into a shopping list.
Free tier
06
PT Accountability
If you work with a trainer, the same loop becomes coaching evidence: receipts, plans, check-ins, compliance and follow-up.
PT lane
Getting ready to train at home with dumbbells and the FitMunch app
What should I eat tonight to hit my protein target?
🤖 AI CoachYou're 62g short. Grab the chicken from Tuesday's shop — a 250g breast plus greek yoghurt dessert gets you there under your calories.
Your AI training partner

A coach that already knows
what's in your fridge.

The FitMunch AI coach reads your receipts, goals and today's macros — then answers like a mate who happens to be a nutritionist. Meal ideas from food you already bought, weekly programs built for your equipment, and a Sunday review of how the week actually went.

💬Chat grounded in your real logs — not generic advice
🏋️Weekly training programs generated for your gear and time
📅Weekly reviews: wins, focus areas, and a consistency score
Meet your coach →
For Personal Trainers

Your clients are already
tracking on their phones.

Give them the same FitMunch consumer loop — then manage the coaching layer from your PT dashboard. See receipt evidence, plans, compliance, progress and the clients who need attention.

👥
Client roster dashboard
See receipt activity, plan adherence, last logged, current phase and progress trend in one view. Spot who needs a check-in instantly.
📋
Assign meal & workout plans
Build plans once, assign to multiple clients. Clients see their plan and shopping list in their portal automatically.
🔗
Invite clients with a link
Generate an invite link. Client clicks it, registers, and instantly appears in your roster. Zero friction onboarding.
📲
A nutrition layer, not a platform migration
Use FitMunch where clients actually slip: the shop, the log, the plan and the check-in. Keep your existing coaching stack if it already works.
Start PT trial — free 14 days →
PT Dashboard8 active clients
8
Clients
94%
Log rate
$792
This mo.
JM
Jessica M.
Logged
2h ago
CT
Chris T.
Logged
Today
SK
Sarah K.
3d quiet
⚠️ Follow up
MR
Mike R.
PR today
🔥
LB
Lauren B.
1d ago
On track
Pricing

Start with the shop. Upgrade when the loop sticks.

Consumer plans validate the habit. PT plans monetise the accountability layer. All prices in AUD.

Free
$0 forever
For testing the receipt-to-macro loop before paying.
Macro and food logging
10 AI actions/month
Receipt scan + AI coach teaser
Starter meal planning
Basic shopping lists
Unlimited AI
PT management tools
Start free
PT Plan
$59–99/mo AUD
The paid coaching lane for trainers who need nutrition accountability.
Everything clients get in Premium
Client roster dashboard
Assign meal + workout plans
Receipt compliance signals
Client portals and invite links
Start PT trial →
What is wired

The product spine is already in place.

LIVE

Receipt scanner, macro snapshot and meal planner are exposed in the live health check, with fallback planning when AI is unavailable.

CL
Consumer Loop
Receipt -> macros -> meal plan -> shopping list
LIVE

PT accounts, client invites, plan assignment and compliance tracking are part of the trainer loop, so the paid lane sits on top of the consumer habit.

TL
Trainer Loop
Roster -> invites -> plans -> accountability
NEXT

Barcode and supermarket pricing are present as product surfaces or estimates, but need a separate verification pass before being sold as fully complete.

CG
Completion Gate
Barcode + live price feeds + app-store readiness

Stop guessing.
Run the whole food loop.

Start with one shop: scan the receipt, see the macros, build the meals, tighten the next grocery run.

Start Premium trial → Compare plans
✓ Free consumer start✓ Premium nutrition loop✓ PT accountability lane